Table 1
Variable Descriptive Statistics.
| Variable | Description | Min | Max | Mean (SD) | |
| Associated with the contractual relationship | cfreq | Number of weekly sessions signed up for | 1 | 7 | 2.07 (1.82) |
| nrenewals | Number of contract renewals | 0 | 4 | 1.03 (1.06) | |
| imonth | Enrolment month | 1 | 12 | 7.25 (3.17) | |
| tbilled | Total amount billed during the enrolment | 0 | 1.293 | 161.77 (158.56) | |
| Associated with the attendance behavior | nentries | Number of visits to the sports facility during enrolment | 1 | 323 | 29.82 (35.39) |
| maccess | Average weekly visits | 0.01 | 3.94 | 0.60 (0.42) | |
| dayswfreq | Days without attendance before dropout until October 31, 2017 | 0 | 1.073 | 48.72 (73.42) | |
| Other activities and references | nactivities | Number of activities other than swimming performed by the participant | 1 | 3 | 1.07 (0.27) |
| cref | Number of customer referrals | 1 | 5 | 0.30 (0.55) | |
| Socio-demographic | age | Age of the participants in years | 0 | 88 | 18.65 (19.29) |
| gender | Gender (0-female, 1-male) | 0 | 1 | 0.42 (0.48) | |
| Outcomes | months | Customer enrolment time in months | 0 | 47 | 13.30 (10.91) |
| dropout | Indicative of customers’ commitment (0=active, 1=inactive) | 0 | 1 | 0.57 (0.49) | |
| Source: own elaboration. | |||||
