Characteristics of the spots with sporting contents in the Spanish tv channels
Agnès Riera i Ferran
*Corresponding author: Agnès Riera i Ferran firstname.lastname@example.org
Cite this article
Riera i Ferran, A. (2007). Characteristics of the spots with sporting contents in the Spanish tv channels. Apunts. Educación Física y Deportes, 89, 7-14.
The characteristics of the spots with sporting contents allow us to know the communication strategies of the advertisers, publicists, and TV media. Moreover, the characteristics of the sports, sportspeople, and sporting spots not only show us the strategies of the publicists but also reflects the scenes, models and sporting habits more accepted in the Spanish society. As Moragas said “The moral values of sport are expressed in the mass media, and the moral values of the society are expressed in the sport.
This study describes the strategies of the advertisers, publicists, and the TV media when using and broadcasting the spots with sporting contents. Some specific aspects of the sports, sportspeople and sporting spots used by publicists have been identified as well.
Published: July 1, 2007
Editor: © Generalitat de Catalunya Departament de la Presidència Institut Nacional d’Educació Física de Catalunya (INEFC)
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