Bussiness management of active tourism: analysis of offer

Pedro Jesús Jiménez Martín

Vicente Gómez Encinas

Original Language



This paper introduces a proposal about the way offer analysis in the outdoor tourist activities should be performed. We have established tree sections for its development: a) Global tourist offer analysis in the region. Outdoor tourist activities are only a piece in the global tourist offer and so, we must have a global vision of the sector. We have titled this sections: destination competence b) Tourist offer analysis by sectors. Here we describe the outdoor tourist activities example in the business framework being one reference that can be take to the other tourist resources. We titled this section: business competence c) Information sources where interesting data for the analysis can be found.

Keywords: Business Management, Outdoor Tourist, Tourist Offer.

ISSN: 1577-4015

Published: July 01, 2005