Analysis of client characteristics, complementary services and communication of sports services in the Housing Establishments of Lanzarote

Juan Antonio Carreño Clemente

Alejandro Serrano Rodríguez

Diego Ramón Medina Muñoz

*Corresponding author: Juan Antonio Carreño Clemente jacclemente@def.ulpgc.es

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Cite this article

Carreño Clemente, J. A., Serrano Rodríguez, A., & Medina Muñoz, D. R. (2010). Analysis of client characteristics, complementary services and communication of sports services in the Housing Establishments of Lanzarote. Apunts. Educación Física y Deportes, 99, 82-91.

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Abstract

In general terms, sport is a positive social activity for people’s health and wellness and is growing during holidays trips. According to the World Tourism Organization (WTO), sport contribute as economic sector to the 2% of the gross product from the main issuing countries. Furthermore, it is a stable activity that allows to compensate the frequent changes in the demand and tourist’s needs that are affecting the competitiveness of tourist destinations like Lanzarote. In the tourist accommodation establishments of a mature destination, the additional services from the most demanded products, as well as the communication actions made for the potential guests, are important issues to analyse when making a diagnosis about the right strategies to apply. The features of the clients that demand sport facilities during their stay in the island were analysed. In general, a poor communication of the sport product in the tourist accommodations were noticed. However, it could be a consequence of the low demand for sport facilities taking into account the short number of tourists that visit the island to practise sport.

Keywords: Complementary Services, Customer, Marketing, Sport Activities, Tourism.

ISSN: 1577-4015

Published: January 01, 2010