Abstract

In recent years, rural tourism, sport and health have progressively achieved a great importance. A growing part of the population have gradually included rest and repose days during the whole year. This reality is due, partly, to the fact that people nowadays have more leisure and to the idea of its enjoyment as a cogent argument for the improvement of the quality of life. Rural tourism, as a consequence of the change in values experienced by the contemporary society, is related to other products such as thermal tourism and the sport activities close to nature, as well as to other leisure services such as show entertainment, games, cultural activities, etc. This situation establishes the need to propose professional management systems and to apply strategies that allow the generation of competitive and differential factors. The tourism enterprises which use the business paradigm of the total-quality management provide services of high quality. In order to achieve such quality it is necessary to count on a highly-skilled team of qualified and experienced specialists. The aim of this work id to analyse the professional degrees related bathing resort in rural areas and associate services.