The Cry of the Vuvuzelas
Javier Olivera Betrán
Cite this article
Olivera Betrán, J. (2010). Apunts. Educación Física y Deportes (1985-2015). The Cry of the Vuvuzelas. Apunts. Educación Física y Deportes, 101, 5-8.
The World Cup in South Africa has put Africa on the world map and shown the world the triumph of Spain’s style of football based on group effort, team spirit, humility, internal cohesion and beautiful play. The professional and effective South African organizers have been able to mobilize and enthuse local people who have taken part in the World Cup with the pride of being an African in a joyous, festive spirit that has also staked a claim for the people of Africa. This event marks the worldwide launch of the “South Africa” brand and gives clear notice of seeking to host the first Olympic Games in Africa (perhaps in 2020). It opens a window of hope in the 21st century for the lost continent through a universal, massive, emotional and commercial sports spectacle which is also played out in the field of politics and economics.
Published: July 01, 2010
Editor: © Generalitat de Catalunya Departament de la Presidència Institut Nacional d’Educació Física de Catalunya (INEFC)
© Copyright Generalitat de Catalunya (INEFC). This article is available from url https://www.revista-apunts.com/. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. The images or other third party material in this article are included in the article’s Creative Commons license, unless indicated otherwise in the credit line; if the material is not included under the Creative Commons license, users will need to obtain permission from the license holder to reproduce the material. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/deed.en