Social Media as Measurements of Audiences of the Spanish Sport Press

Francisco Javier Herrero Gutiérrez

*Corresponding author: Francisco Javier Herrero Gutiérrez javiherrero82@usal.es

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Cite this article

Herrero Gutiérrez, F. J. (2019). Social Media as Measurements of Audiences of the Spanish Sport Press. Apunts. Educación Física y Deportes, 135, 26-35. https://doi.org/10.5672/apunts.2014-0983.es.(2019/1).135.02

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Abstract

The newspapers Marca, As, Mundo Deportivo and Sport are the four most widely read sport newspapers in Spain. They all have a presence on the social media Facebook and Twitter. This article presents results that compare their readership with respect to their number of followers in the social media. It also inquires into the levels of interaction with their users. To carry out the study, a quantitative methodology was used since content analysis is considered the most reliable method for this purpose. One of the main conclusions is that the social media followers do not correspond with their readership in printed newspaper. Another conclusion is that the level of interaction is low.

Keywords: Audience, Newspapers, Social Networks, Sport Press.

ISSN: 1577-4015

Received: August 29, 2017

Accepted: July 18, 2018

Published: January 01, 2019