Social Media as Measurements of Audiences of the Spanish Sport Press
Francisco Javier Herrero Gutiérrez
*Corresponding author: Francisco Javier Herrero Gutiérrez javiherrero82@usal.es
Cite this article
Herrero Gutiérrez, F. J. (2019). Social Media as Measurements of Audiences of the Spanish Sport Press. Apunts. Educación Física y Deportes, 135, 26-35. https://doi.org/10.5672/apunts.2014-0983.es.(2019/1).135.02
Abstract
The newspapers Marca, As, Mundo Deportivo and Sport are the four most widely read sport newspapers in Spain. They all have a presence on the social media Facebook and Twitter. This article presents results that compare their readership with respect to their number of followers in the social media. It also inquires into the levels of interaction with their users. To carry out the study, a quantitative methodology was used since content analysis is considered the most reliable method for this purpose. One of the main conclusions is that the social media followers do not correspond with their readership in printed newspaper. Another conclusion is that the level of interaction is low.
ISSN: 1577-4015
Received: August 29, 2017
Accepted: July 18, 2018
Published: January 01, 2019
Editor: © Generalitat de Catalunya Departament de la Presidència Institut Nacional d’Educació Física de Catalunya (INEFC)
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