The impact of the marketing for the financing of the National Olympic Committees
Andreu Camps Povill
*Corresponding author: Andreu Camps Povill andreu.camps@gencat.net
Cite this article
Camps Povill, A. (2006). The impact of the marketing for the financing of the National Olympic Committees. Apunts. Educación Física y Deportes, 86, 62-73.
Abstract
The ensemble of sport institutions that forms the Olympic Movement have achieved a great potentiality since they apply the marketing techniques. In this context the National Olympic Committees have been traditionally the institutions with greater difficulties to get a space in those economic flows. Federations, Clubs and sportsmen have always had an active role in the introduction of marketing techniques to get their necessary resources. In this article we intend to give a vision of the instruments and techniques that can be used by the national olympic committees to occupy a relevant place in the configuration of the structures of the olympic movement, especially with an increase of their incomes and their potentialities of communication.
ISSN: 1577-4015
Published: October 1, 2006
Editor: © Generalitat de Catalunya Departament de la Presidència Institut Nacional d’Educació Física de Catalunya (INEFC)
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