The article its about sponsorship. Concretely company sponsorship understood as the contribution in money or in kind of a company, to an activity (in our case a team, event or sports organisation) with the aim of reaching company objectives. The .first part reviews previous studies, in particular, their contributions and limitations. In continuation, the methodology with which the investigation has been carried out is detailed. The results are centred on the following three points: the relation of the sponsorship to the general company strategy, the decision to sponsor and sponsorship as a strategic success. The conclusion, points out the importance of knowing the sponsoring strategies of companies so that clubs can negotiate the best financial conditions for themselves.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
Abstract The article its about sponsorship. Concretely company sponsorship understood as the contribution in money or in kind of a company, to an activity (in our case a team, event or sports organisation) with the aim of reaching company objectives. The .first part reviews previous studies, in particular, their contributions and limitations. In continuation, the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":1,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[8510],"tags":[],"author_meta":{"display_name":"doc_inefc","author_link":"https:\/\/revista-apunts.com\/en\/author\/doc_inefc\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["Apunts for the XXI Century<\/a>"],"unlinked":["Apunts for the XXI Century<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 5 years ago","modified":"Updated 5 years ago"},"absolute_dates":{"created":"Posted on 27 October 2020","modified":"Updated on 11 December 2020"},"absolute_dates_time":{"created":"Posted on 27 October 2020 11:53","modified":"Updated on 11 December 2020 10:21"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/posts\/12957\/"}],"collection":[{"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/comments\/?post=12957"}],"version-history":[{"count":1,"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/posts\/12957\/revisions\/"}],"predecessor-version":[{"id":33946,"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/posts\/12957\/revisions\/33946\/"}],"wp:attachment":[{"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/media\/?parent=12957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/categories\/?post=12957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/tags\/?post=12957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}