{"id":12461,"date":"2020-10-27T11:46:46","date_gmt":"2020-10-27T11:46:46","guid":{"rendered":"https:\/\/revista-apunts.com\/?p=12461"},"modified":"2020-12-15T12:29:13","modified_gmt":"2020-12-15T12:29:13","slug":"characteristics-of-the-spots-with-sporting-contents-in-the-spanish-tv-channels","status":"publish","type":"post","link":"https:\/\/revista-apunts.com\/en\/characteristics-of-the-spots-with-sporting-contents-in-the-spanish-tv-channels\/","title":{"rendered":"Characteristics of the spots with sporting contents in the Spanish tv channels"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Abstract<\/h2>\n\n\n<div align=\"justify\">Recent studies from the search of 24.544 spots in six Spanish channels during the years 1998 to 2002 have exposed some characteristics of the sporting spots, the sports, the sportspeople and the sports programmes more used in the spots with sporting contents.<br> The characteristics of the spots with sporting contents allow us to know the communication strategies of the advertisers, publicists, and TV media. Moreover, the characteristics of the sports, sportspeople, and sporting spots not only show us the strategies of the publicists but also reflects the scenes, models and sporting habits more accepted in the Spanish society. As Moragas said \u201cThe moral values of sport are expressed in the mass media, and the moral values of the society are expressed in the sport.<br> This study describes the strategies of the advertisers, publicists, and the TV media when using and broadcasting the spots with sporting contents. Some specific aspects of the sports, sportspeople and sporting spots used by publicists have been identified as well.<\/div>\n\n <div class=\"tags\"> <p><strong>Keywords:<\/strong> <span>Advertising<\/span>, <span>Mass Media<\/span>, <span>Sporting Spots<\/span>, <span>televisi\u00f3n<\/span><\/p> <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Abstract Recent studies from the search of 24.544 spots in six Spanish channels during the years 1998 to 2002 have exposed some characteristics of the sporting spots, the sports, the sportspeople and the sports programmes more used in the spots with sporting contents. The characteristics of the spots with sporting contents allow us to know [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":1,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[8949],"tags":[6747,6527,6748,1164],"author_meta":{"display_name":"doc_inefc","author_link":"https:\/\/revista-apunts.com\/en\/author\/doc_inefc\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/revista-apunts.com\/en\/category\/applied-sciences-to-physical-activity-and-sports\/\" class=\"advgb-post-tax-term\">Applied Sciences to Physical Activity and Sports<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Applied Sciences to Physical Activity and Sports<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/revista-apunts.com\/en\/category\/applied-sciences-to-physical-activity-and-sports\/\" class=\"advgb-post-tax-term\">Advertising<\/a>","<a href=\"https:\/\/revista-apunts.com\/en\/category\/applied-sciences-to-physical-activity-and-sports\/\" class=\"advgb-post-tax-term\">Mass Media<\/a>","<a href=\"https:\/\/revista-apunts.com\/en\/category\/applied-sciences-to-physical-activity-and-sports\/\" class=\"advgb-post-tax-term\">Sporting Spots<\/a>","<a href=\"https:\/\/revista-apunts.com\/en\/category\/applied-sciences-to-physical-activity-and-sports\/\" class=\"advgb-post-tax-term\">televisi\u00f3n<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Advertising<\/span>","<span class=\"advgb-post-tax-term\">Mass Media<\/span>","<span class=\"advgb-post-tax-term\">Sporting Spots<\/span>","<span class=\"advgb-post-tax-term\">televisi\u00f3n<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 5 years ago","modified":"Updated 5 years ago"},"absolute_dates":{"created":"Posted on 27 October 2020","modified":"Updated on 15 December 2020"},"absolute_dates_time":{"created":"Posted on 27 October 2020 11:46","modified":"Updated on 15 December 2020 12:29"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/posts\/12461\/"}],"collection":[{"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/comments\/?post=12461"}],"version-history":[{"count":1,"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/posts\/12461\/revisions\/"}],"predecessor-version":[{"id":34400,"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/posts\/12461\/revisions\/34400\/"}],"wp:attachment":[{"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/media\/?parent=12461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/categories\/?post=12461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revista-apunts.com\/en\/wp-json\/wp\/v2\/tags\/?post=12461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}