{"id":10767,"date":"2020-10-27T11:10:15","date_gmt":"2020-10-27T11:10:15","guid":{"rendered":"https:\/\/revista-apunts.com\/?p=10767"},"modified":"2020-12-23T18:59:54","modified_gmt":"2020-12-23T18:59:54","slug":"el-marqueting-social-al-servei-de-la-gestio-de-la-qualitat-el-cas-dels-serveis-publics-nautics-de-la-generalitat-valenciana","status":"publish","type":"post","link":"https:\/\/revista-apunts.com\/ca\/el-marqueting-social-al-servei-de-la-gestio-de-la-qualitat-el-cas-dels-serveis-publics-nautics-de-la-generalitat-valenciana\/","title":{"rendered":"El m\u00e0rqueting social al servei de la gesti\u00f3 de la qualitat. El cas dels Serveis P\u00fablics N\u00e0utics de la Generalitat Valenciana"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Resum<\/h2>\n\n\n<div align=\"\">\n<p class=\"journal-abstract\">En el present treball, tractem d&#8217;abordar la gesti\u00f3 dels serveis p\u00fablics esportius (n\u00e0utics) des de la perspectiva del m\u00e0rqueting, i m\u00e9s concretament el m\u00e0rqueting social aplicat a l&#8217;esport. Realitzem una breu an\u00e0lisi del servei p\u00fablic esportiu aportant algunes estrat\u00e8gies per millorar-lo. Entenem que la gesti\u00f3 als serveis p\u00fablics d&#8217;esport s&#8217;ha de basar en la qualitat del servei i per a aix\u00f2 presentem, despr\u00e9s d&#8217;abordar la nostra concepci\u00f3 de la qualitat, les dimensions que l&#8217;usuari de les Escoles del Mar de la Generalitat Valenciana ha ent\u00e8s que defineixen la qualitat del servei d&#8217;aquestes escoles. Finalment aportem unes variables que creiem poden millorar la gesti\u00f3 dels serveis de les institucions p\u00fabliques.<\/p>\n<\/div>\n\n <div class=\"tags\"> <p><strong>Paraules clau:<\/strong> <span>esport<\/span>, <span>m\u00e0rqueting<\/span>, <span>qualitat<\/span>, <span>servei<\/span>, <span>servidor p\u00fablic<\/span><\/p> <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Resum En el present treball, tractem d&#8217;abordar la gesti\u00f3 dels serveis p\u00fablics esportius (n\u00e0utics) des de la perspectiva del m\u00e0rqueting, i m\u00e9s concretament el m\u00e0rqueting social aplicat a l&#8217;esport. Realitzem una breu an\u00e0lisi del servei p\u00fablic esportiu aportant algunes estrat\u00e8gies per millorar-lo. Entenem que la gesti\u00f3 als serveis p\u00fablics d&#8217;esport s&#8217;ha de basar en la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":1,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[59],"tags":[153,3914,4701,4700,4702],"author_meta":{"display_name":"doc_inefc","author_link":"https:\/\/revista-apunts.com\/ca\/author\/doc_inefc\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/revista-apunts.com\/ca\/category\/gestio-esportiva-lleure-actiu-i-turisme\/\" class=\"advgb-post-tax-term\">Gesti\u00f3 esportiva, lleure actiu i turisme<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Gesti\u00f3 esportiva, lleure actiu i turisme<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/revista-apunts.com\/ca\/category\/gestio-esportiva-lleure-actiu-i-turisme\/\" class=\"advgb-post-tax-term\">esport<\/a>","<a href=\"https:\/\/revista-apunts.com\/ca\/category\/gestio-esportiva-lleure-actiu-i-turisme\/\" class=\"advgb-post-tax-term\">m\u00e0rqueting<\/a>","<a href=\"https:\/\/revista-apunts.com\/ca\/category\/gestio-esportiva-lleure-actiu-i-turisme\/\" class=\"advgb-post-tax-term\">qualitat<\/a>","<a href=\"https:\/\/revista-apunts.com\/ca\/category\/gestio-esportiva-lleure-actiu-i-turisme\/\" class=\"advgb-post-tax-term\">servei<\/a>","<a href=\"https:\/\/revista-apunts.com\/ca\/category\/gestio-esportiva-lleure-actiu-i-turisme\/\" class=\"advgb-post-tax-term\">servidor p\u00fablic<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">esport<\/span>","<span class=\"advgb-post-tax-term\">m\u00e0rqueting<\/span>","<span class=\"advgb-post-tax-term\">qualitat<\/span>","<span class=\"advgb-post-tax-term\">servei<\/span>","<span class=\"advgb-post-tax-term\">servidor p\u00fablic<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 6 anys ago","modified":"Updated 5 anys ago"},"absolute_dates":{"created":"Posted on 27 octubre 2020","modified":"Updated on 23 desembre 2020"},"absolute_dates_time":{"created":"Posted on 27 octubre 2020 11:10","modified":"Updated on 23 desembre 2020 18:59"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/revista-apunts.com\/ca\/wp-json\/wp\/v2\/posts\/10767\/"}],"collection":[{"href":"https:\/\/revista-apunts.com\/ca\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/revista-apunts.com\/ca\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/revista-apunts.com\/ca\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/revista-apunts.com\/ca\/wp-json\/wp\/v2\/comments\/?post=10767"}],"version-history":[{"count":1,"href":"https:\/\/revista-apunts.com\/ca\/wp-json\/wp\/v2\/posts\/10767\/revisions\/"}],"predecessor-version":[{"id":35482,"href":"https:\/\/revista-apunts.com\/ca\/wp-json\/wp\/v2\/posts\/10767\/revisions\/35482\/"}],"wp:attachment":[{"href":"https:\/\/revista-apunts.com\/ca\/wp-json\/wp\/v2\/media\/?parent=10767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revista-apunts.com\/ca\/wp-json\/wp\/v2\/categories\/?post=10767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revista-apunts.com\/ca\/wp-json\/wp\/v2\/tags\/?post=10767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}